If you’ve used a smartphone in the last two years, it’s likely you’ve placed some sort of online food order; whether it came from a restaurant, local grocery store, or an online grocery outlet. But when setting up your food store website, there are a few features that you can’t go without and should be added not only to improve your business but to simplify your website and optimize it for your users and customers. Let’s break down some of the must-have features your website should have.
Product Photos and Information
First and foremost, if you’re running an online food store; then your customers need to know exactly what they’re buying. Beyond just being a measure of good customer service, providing accurate product photos and information is important in the event of food allergies or other possible health risks posed by individual customer health issues. By having the correct nutritional information, bulk information, and information on the wholesaler of the product; you allow your customer to make a more informed, and thus; safer purchase which can prevent accidental allergic reactions and raise the reputation of your business positively.
Keep your Food Options Varied
Going back to the idea of allergens in food, it’s important when running your store to remember that everyone’s body is different, and in turn processes food differently and may not be able to consume some ingredients. Consider having sections of your site divided based on possible dietary needs or concerns. For example, consider having a section for your regular products, then another for products that are vegan, dairy-free, non-GMO, or gluten-free. By separating these items into two different categories, you make it easier for customers with special diets to find the food they want.
An e-Commerce Store and Setup
When running a food store online, another principle-required feature would be to have a fully equipped e-commerce store. E-commerce stores come in many different shapes and sizes, but most function similarly to sites such as Amazon or other online marketplaces. For your food store, you’ll need to have a storefront set up on your site. It’ll need to be secure, and be able to process payments and large amounts of information. Additionally, you should separate your products into different categories and meal pairings.
Utilize Social Media
I’m sure you’ve heard the saying, ‘you eat with your eyes.’ When it comes to food, making things look aesthetically pleasing is key to selling your products and making sure your customers are full and happy. This is where social media comes in. By utilizing platforms like Facebook, Instagram, and Twitter; your food store can actively promote your ingredients and meals with flashy photos and great captions. Social media has the power to draw people in, and if you’re a business first starting out; it can be a great tool for building an audience.
Order & Delivery Tracking
If your food store also supports restaurant deliveries, you may want to include a GPS tracking feature for your food site. This allows users and customers to track their deliveries in real-time and can aid in things such as contactless delivery and other delivery options. Moreover, you can use this feature for tracking large deliveries of food for places like restaurants, hotels, or event centers. Regardless, being able to track your orders in real-time is another huge advantage for your customers which your website should provide.